Skip the Captive Agent Routine
When you are shopping around for an insurance policy, there will be a lot of companies and agents to choose from. You might get bogged down comparing the pros and cons of the different companies before you even get around looking at the actual coverage you need. Rather than lose time trying to understand big commercial insurance companies, take a look at a list of independent insurance agents and see how beneficial working with one of them will be. You can find a list like this at https://www.neilsonmarketing.com/.
Reasons for Choosing Independent
Generally speaking, there are four primary types of insurance needs.
You will first want to choose an agent that has the experience and ability to offer coverage in the area you are seeking. While some property and auto agents may be able to offer similar commercial policies, you will have better results and prices when you limit your choice to a broker with specialty areas of focus. An independent agent is able to shop for different rates from several different companies all at the same time. By doing so, it not only saves you time, but it also shows you where you can get the best rate. Captive agents, or those who work for one company, are restricted to their company`s policies and prices. Independent agents give you unbiased advice while finding you the best rate.
Have you thought about how you’re going to grow your commercial insurance client base in the next five years? What about the next ten? The industry is getting more competitive as working across national borders becomes easier and more companies become global, so a clear strategy for attracting and developing clients will be a key survival trait for companies over the next decade. Luckily, marketing providers like www.neilsonmarketing.com/ have options designed to help insurance companies in all commercial niches grow.
MGAs and Wholesaler Marketing
Turnkey marketing services are the key to achieving ROI quickly and without huge investments in infrastructure, and the right telemarketing program using a list of known industry players with clear insurance needs can be a great tool when you’re using those services. Access to these lists of potential clients can help you profile the current players in an industry, and they can also give you some extra intelligence on the ones you’re working with if you haven’t had a relationship long.
The biggest reason for working with a provider to access these lists and build marketing programs? Since they’re commercial entities, they’re going to need insurance to operate, and they’re going to be interested in anyone who can help their bottom line. Get your marketing into gear today, and develop the plan you need to be growing consistently for years to come.