Connect With Your Insurance Clients Through Social Media

Social media has grown over the past several years to become a leading method of communication and relation between not only individuals but businesses and their clients, as well. Taking advantage of insurance social media marketing can bring in new customers, as social media is involved in purchasing choices for nearly half of internet users. In what ways, though, should you be using social media?

Bring in Branding

It’s important to keep your branding consistent throughout all of your insurance company’s online sources, as well as offline. Custom social media profiles that reflect the look and feel of your business can help bring recognizability and memorability.

Communicate With Clients

While this may seem obvious, as it is social media, it’s important to keep both personal and respectful communication between your business and your clients. You want to be kind and helpful to attract more people to come to you for insurance aid, and showing an interest in the person rather than the customer makes them feel more respected. Don’t just sell things.

Specialize Your SEO


Search Engine Optimization (SEO) is a method of using keywords in order to make your page more likely to appear near the top when people search that keyword. Working with a company to create posts that are SEO friendly can be a vital part of insurance social media marketing, leading more traffic to your page.

ct car insurance

Get a Customized Auto Insurance Policy

You are a unique individual, with a suite of likes and dislikes that only apply to you. In the same manner, your driving preferences, habits and needs are unlike any other driver on the road. Therefore, when looking for CT car insurance it makes sense that you have a plan that precisely fits your needs. A one-size-fits-all plan might not have the coverage you need, or it might be too expensive. A tailored plan ensures that you pay for only what you need.

If you have a tight budget, you might be able to save money by choosing higher deductibles and paying for lower premiums. The risk here, of course, is that in the case of an accident you could have to pay out more money. A good insurance agent can help you weigh the risks and rewards of each decision. If you drive a newer car, it’s possible that you might be able to forego towing insurance and roadside assistance.

You can also decide on several other features of your policy, such as gap coverage and full glass replacement. You also might qualify for a host of discounts, especially if you have a good driving record, drive a car with upgraded safety features or only drive limited mileage. It pays to get CT car insurance that is designed for you.

What To Do After a Big Data Breach

Virtually all companies collect, process or retain customer or client data. In doing so, organizations expose themselves to the significant risks associated with data breaches and other cyber attacks. Unfortunately, for most businesses, a cyber attack is a matter of time. By purchasing insurance for big data processing or storage, your organization can likely mitigate the effects of a big data breach. Still, there are a few things you must do following such a breach.

Notify Victims

One of the most important tasks to accomplish after a data breach is notifying victims. Often, the method of notification depends on a careful analysis of the situation and thoughtful legal counsel. With the right insurance coverage, your organization may receive assistance with the high costs of alerting your customers of a cyber attack.

Identify the Source

After notifying victims, most business owners turn their attention toward identifying the source of the data breach. This usually requires a thorough, forensic investigation. As with notifying victims, a good cyber insurance policy likely covers the cost of identifying the source of the cyber attack.

By taking control of a breach after it occurs, business owners often mitigate the harm that cyberattacks frequently cause. Still, with the right insurance for big data processing companies, your organization can likely preemptively limit the damage from a data breach.