Social media has grown over the past several years to become a leading method of communication and relation between not only individuals but businesses and their clients, as well. Taking advantage of insurance social media marketing can bring in new customers, as social media is involved in purchasing choices for nearly half of internet users. In what ways, though, should you be using social media?
Bring in Branding
It’s important to keep your branding consistent throughout all of your insurance company’s online sources, as well as offline. Custom social media profiles that reflect the look and feel of your business can help bring recognizability and memorability.
Communicate With Clients
While this may seem obvious, as it is social media, it’s important to keep both personal and respectful communication between your business and your clients. You want to be kind and helpful to attract more people to come to you for insurance aid, and showing an interest in the person rather than the customer makes them feel more respected. Don’t just sell things.
Specialize Your SEO
Search Engine Optimization (SEO) is a method of using keywords in order to make your page more likely to appear near the top when people search that keyword. Working with a company to create posts that are SEO friendly can be a vital part of insurance social media marketing, leading more traffic to your page.