Staying afloat in the competitive insurance industry requires serious marketing efforts. However, internet advertising can prove to be extremely hard, especially for people with zero experience in digital outreach. For this reason, most dealers outsource these operations to services that offer online marketing for insurance agents.
Get the Website Right
According to Agency Tsunami, getting a professional and user-friendly website is the first step toward a successful internet marketing campaign. The last thing you want is a website that needs a developer to process simple requests, such as adding new blog posts or replying to comments.
Leverage Social Media
Social media ads will put you in front of potential customers for a fraction of what it costs to run TV or radio campaigns. Facebook has the best ad platform in the market right now but LinkedIn, Twitter and Snapchat are also worth a shot. Benefits of social advertising include:
- Improved brand loyalty
- Better conversion rates
- Reduced marketing costs
Use Search Engine Optimization (SEO)
SEO Optimization is a crucial step toward minimizing the cost of acquiring leads. It takes a lot of time and effort to get on the first page of Google or Bing, but the results are worth the trouble. You can think of it as a way to generate high-quality leads passively.
Work on implementing these three steps today. As you do so, turning to the right professionals for guidance will have a positive impact on your insurance business.