Why Insurance Agents Need EO Coverage

If you work as an insurance agent, you need to have errors and omission insurance in case an incident occurs. Here is why e&o is necessary to have in case you make a mistake or are otherwise sued by a client.

Coverage in Case You Make Mistakes

Mistakes happen in just about any job. By having e&o insurance for insurance agents, you can protect yourself in case you leave out important information when working with your client. Your client might sue you or otherwise have issues if there is a mistake. By having the right type of insurance coverage, you can avoid these types of problems.

Protection for Different Types of Insurance Agents

Regardless of what type of insurance agents you are, there is coverage that can help you. This includes health insurance agents, life insurance agents, and property and casualty agents, to name a few. If you are worried about e&o not covering your specific line of work, know that there are varying areas that e&o can cover.

If you are an insurance agent, know that there is protection for all different types of insurance agents. Having coverage in case you make mistakes can help protect you in the event you are sued or there are other problems with your client.

3 Effective Marketing Strategies for Insurance Agents

Staying afloat in the competitive insurance industry requires serious marketing efforts. However, internet advertising can prove to be extremely hard, especially for people with zero experience in digital outreach. For this reason, most dealers outsource these operations to services that offer online marketing for insurance agents.

  1. Get the Website Right

    According to Agency Tsunami, getting a professional and user-friendly website is the first step toward a successful internet marketing campaign. The last thing you want is a website that needs a developer to process simple requests, such as adding new blog posts or replying to comments.

  2. Leverage Social Media

    Social media ads will put you in front of potential customers for a fraction of what it costs to run TV or radio campaigns. Facebook has the best ad platform in the market right now but LinkedIn, Twitter and Snapchat are also worth a shot. Benefits of social advertising include:

  • Improved brand loyalty
  • Better conversion rates
  • Reduced marketing costs
  1. Use Search Engine Optimization (SEO)

    SEO Optimization is a crucial step toward minimizing the cost of acquiring leads. It takes a lot of time and effort to get on the first page of Google or Bing, but the results are worth the trouble. You can think of it as a way to generate high-quality leads passively.

Work on implementing these three steps today. As you do so, turning to the right professionals for guidance will have a positive impact on your insurance business.